SEO VS PPC: The Difference and the Impact on Your Business Growth

By Mohamad AlMardini,

Organic reach practices and paid marketing strategies will boost your sales, but your techniques should change as your needs do. A mixed approach can profit any business, and many of the critical aspects of both are essential to effective marketing. Many organic search engine optimizations (SEO) techniques are just standard practices. Whatever how you guide your visitors and traffics to your website, SEO and SEM techniques are essential for your success and help you to reach your fundamental marketing goals. This article will explain the PPC and SEO and how both will help your business rank better in Google and help you better distinguish the practices and decide which are best for your market.

Organic Traffic from Search engine optimizations SEO

There are free practices and techniques to make your website rank on the first page in Google search and compete with your competitors. Adopting free strategies to optimize a website to get more traffics and rank higher without paying any dollar is not that amazing? Google is the world’s number one search engine, and most of the users are favoring Google as the most informative website and help them answer 90% of their questions. So, all SEO strategies aim to optimize the company as per the latest updates of the Google algorithm. Since Google full publishes not all algorithms to the public, some of the well-known practices that Google chooses and strongly support, so we have the chance to implement them and get the must benefit out of it and rank the website on the first page.


The most significant advantage of the organic Strategy is that you are not to having any fees. If you are a small business and have a meager marketing budget, then the SEO practices are the best for you. Instead of getting expensive results, you are gaining profits from free leads and more significant ROI. If your website does not have the SEO fundamentals in place, you should not even consider paying for traffic. The effects of solid SEO last for a long time. You will find that once you build a stable organic plan for your business, it will serve you well for several years. You will also need to make frequent updates, so you will not have to continually restructure the whole website or start from scratch to attract traffic.


The most significant disadvantage of organic results from SEO is that it takes a long time to produce substantial effects. These days, economic development is rapid, and most businesses want to get results very quickly, not in few weeks to reach organic SEO results. Search Engine Marketing SEM and Paid Marketing Paid marketing, or PPC, is the method of paying for people to see the advertising. Pay-per-click (PPC) means you pay to have your content sit at the top of search engine results pages (SERPs) for specific keywords, and you’re paying a small fee any time a viewer clicks on your URL. It’s an outbound marketing strategy that will put the company’s name on the first list of search results on the first day. You won’t have to wait long to see traffic begin to flow in, but it could be short-lived if your material fails to satisfy the needs of your new guests.

PPC Benefits

Exposure is the quickest way to create a brand, and PPC can help you achieve the highest degree of recognition and popularity. PPC promotions encourage you to access your users directly through targeted keywords taken from search engine results, rather than relying on keywords to hope people find your content organically. You’ll learn everything there is to know about your target market, right down to the phrasings. This will help you effortlessly attract a significant number of people, which can result in a high return on investment and even a higher contribution margin.

PPC Cons

Pay-per-click advertising is costly for any company to manage, and it can be utterly useless if you run advertisements but have low-quality content. To be competitive, you’ll need a lot of forethought and preparation, so make sure you’re able to handle a flood of new customers before you pay for any clicks. Through the extra preparations, PPC has the quickest turnaround times. If exposure is your primary concern, PPC is most definitely your best marketing option. Only keep in mind that if the content doesn’t translate, you’ll either blow your whole marketing budget or lose even more than you gain.

Which Strategy Is Better for Your Business: PPC vs. SEO?

SEO is a skill that never goes out of style. Organic efforts should still come first, regardless of how much money you want to make or how much money you have to waste. They have a longer lifespan and will attract traffic for years, while PPC campaigns expire as soon as you finish paying for them. Paying per click can be a comparatively inexpensive or a considerable cost, depending on the business. If you’re a one-person entrepreneur or a large corporation, organic activities are still open. Each approach has advantages and disadvantages, and you can never choose one or the other as a complete marketing solution for your business. To deal with the economic effects, you’ll need to set up a good CRM that monitors how successful your current activities are, where leads are coming from, and how you can improve your existing strengths.

About Flick Digital Agency

Flick agency is a creative digital marketing hub, in Dubai – UAE, that manages all your digital platforms, The flickers are determined to lead your business to success and make your work glow like the sun in the digital world. The team gathers the best specialist marketers, designers and award winners in directing and filming from across the globe only to fulfill your marketing needs and light up the path ahead glory. You can find us on LinkedIn, Instagram, Facebook to know more about our work.

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