Have you ever imagined browsing the Internet
and just finding texts and words?
Isn’t it a scary idea? The internet will be dull and worthless, especially if you’re shopping online and can’t identify anything to
assist
you in finding what you’re searching for!
With the advancement of technology and the
many preoccupations and lack of time, it has become difficult to find the right time to shop in
markets and look for the product or
service that customers require, which made them resort to online shopping and choosing what they want
more comfortably in less time.
However, you should be aware that your clients
will not be able to learn about the products and services you offer online if you don’t
present high-quality photos that convey and
illustrate their features; after all, no one wants to buy a fish in the sea!
Therefore, you can’t just write a detailed explanation about your products! You must make efforts to attract the audience’s attention,
particularly
when providing new services and you must rely on the most effective methods that simulate customers’ minds and arouse their
curiosity
to try what you offer them, allowing them to imagine using the product so that they can build their impressions.
So, because the internet market is now
overtaking the conventional market, you need to take care of your digital appearance just as much
as you do in your physical shop.
It’s obvious that professional photography is your method to arouse the audience’s interest and answering all of their inquiries about
your
services, such as if you will add new features to fulfill their needs.
And eventually everything you add to enrich
the content of your website or social media pages is mirrored in the items and services you
offer, and it helps your customers form
their initial impression before making a purchase decision.
This will enhance your marketing strategies because when you pay attention to the quality of the photographs you post, you demonstrate
to
your clients that they are the center of your attention, and if the image is attractive to their eyes, they will rush to buy what
they see
out of the desire of trying new and interesting goods.
According to statistics, your digital content reliance on images accelerates the spread of your brand even more:
- Firms’ social media pages that post status updates containing visual
content,
such as photo albums, get up to
100% more engagement.
- People remember only 10% of the content they read for three
days,
whereas coupling information with relevant
imagery enhances recall by up to 65%..
- 60% of consumers consider dealing with businesses that display
a
photo of their work process on search results
pages.
- 58% of people become more interested in brands and products
after
seeing them in social media stories and
updates.
- Articles with relevant images get 94% more views than articles
without
images.
- According to 67% of consumers, the quality of the product photo
is
very significant in the product selection
and purchasing process.
- 44% of web surfers give up reading a page unless they contain
clear
and satisfying images.
- Press releases that contain images receive 40% more views than
text-only
versions.
- liMarketing experts confirmed that marketers achieve their
goals
through visual content using stored images
13% more while using original product images with the help of photography
professionals generate 40% more profits.
- Visitors’ responses and interactions improved by 35% after
using
actual customers photos compared to the
high-quality stored images.
- If photography can boost the number of readers by 94%, then
adding
photographs is the simplest and most
effective way to reach more readers, and serve your brand while meeting your
marketing strategies objectives.
Last but not least, attracting new clients is heavily reliant on trust, and building this trust, requires forming stronger bonds and
deeper
connections; Well, realistic and high-quality images and professional photographs allow you to share parts of your business spirit,
your
company, and your personality with your customers and that’s how you step in forward to gain the audience trust.
If you are still hesitant to hire a professional photographer to assist you in reaching your goals, we hope that we provided
reasonable
answers and motivated you to take the plunge, as the correct use of photography in an elaborate, professional, and
consistent manner is
not only a successful investment but also the best return profits on trading continues interests.
You can always look for our
Photography services
and
learn how Flick do the work perfectly and who knows, maybe you will be part of our achievements.
- Video-based content helps tell stories better, as it is more fun and
entertaining
than others, and basically
enhances the delivery of marketing messages. Whatever video method you choose, facilitates the transfer
of information and details
related to the product, which leads to greater purchase opportunities, and everyone who watches the
video is considered a potential
customer of your product or service.
- Video marketing also provides great opportunities to improve
your
site performance and increase conversion
rates. By including a video on your site, you can effectively reduce bounce
rates and increase conversions on important landing pages
such as the home page, products, or services page…
- Well-filmed videos and provide unique content to customers that
increase
the credibility of the brand in the
market. In an increasingly competitive market, it is very important to think about gaining
consumer loyalty, and of course, videos
will help you with that.
- The pages that contain videos get a good ranking in the search
results,
and this, in turn, increases traffic
and access to the site, so that the rate of visits grows significantly. In addition, all the
practices and techniques related to SEO
that are applied to texts also apply to videos. You may not have heard of this before, but
let us tell you that video marketing and
the efforts you put into it will effectively and positively affect the readiness of your
site to appear in search engines. According
to Comscore, adding a video to your website increases the chance of it appearing on
the first page of search results 53 times. But
this requires applying the command correctly, and not just include any video.
- Video is the most powerful way to evoke emotions, simply because
it
presents a large number of qualities that
are not presented by other types of traditional content, such as the tone of the
voice, facial expressions, music, and others. Which
in turn leads to more interaction with what you offer.
- Since people tend to click more on an ad containing a video and
interact
with the displayed content, then we
can come to a conclusion that proves the importance of video for marketing, as it motivates
viewers to click on it.
-
In the end, you, like others, watch the videos
on your lunch break, in
the elevator, in your bed, and also while
waiting for your transportation.
When you use the video marketing tool within your plan and use it professionally, you are providing a great service to your business,
your
audience, and your customers.
You can always look for our Video Production services and learn how Flick do the work perfectly and who knows, maybe you will be part
of
our achievements.
About Flick Digital Agency
Flick agency is a creative digital marketing
hub, in Dubai – UAE, that
manages all your digital platforms, The
flickers are determined to lead your business to success and
make your work glow like the sun in the digital world. The team gathers the
best specialist marketers, designers and award winners in
directing and filming from across the globe only to fulfill your marketing needs
and light up the path ahead glory. You can find us on
LinkedIn, Instagram, Facebook to know more about our work.